UX stands for User Experience. It is all about understanding the user interaction with the features of an app. UX app design aims at turning users into customers by offering a magnificent visual journey.
UI on the other hand stands for User Interface. It deals with the entire synchronization of the app elements, determining how each will align on the page in relation to one another thereby providing an outlook into the actual presentation of the application. The elements include icons, colors, buttons, fonts etc. UI design facilitates the best possible interaction.

On the other hand, UI is the acronym for User Interface. It is all about the actual presentation of the app while determining how every element in the app will align on the page in relation to one another. This particularly includes things like- icons, colors, buttons, fonts, images, etc. The primary goal of UI design is to provide the best interaction possible.

UX works on designs and generates multiple deliverables. Throughout the entire process of the design, UX practitioners identify the needs of the business, devices suitable solutions and produce rapid prototypes.  The output generated at the end of the design process are the UX deliverables. It helps designers communicate with key executives and team members.

User Experience has a vital role in the app’s success. Maximum users prefer an easy navigating platform with minimal design to simplify things. To provide a suitable platform sufficing all criteria, UX strategies must keep a check on behavioral patterns, align business and customer goals that would ensure usability and accessibility on behalf of users. We follow a sequential process to make the entire outcome meaningful and visually enchanting.

A comprehensive understanding of the process is not enough to make a successful app. At times UX designers make certain mistakes that dwindles down the success of the app. Besides focusing on the user-centric approach, the art of visual storytelling needs to be mastered as well. Customers not only look for applications that only provides them with a plethora of services, but also are lured where there is a story behind it.